SME

What is the importance of a brand? How do you give a brand value? Jane Piper is an independent specialist with over 20 years experience in creating, managing and measuring valuable brands. In this seminar, Jane will discuss what is important for SMEs in identifying their brand's value, and will offer tips on strategies to grow and manage value creation, as well as highlight the commercial benefits associated with a strong brand.

The Hong Kong Mortgage Corporation Limited launched the SME Financing Guarantee Scheme in January 2011. The Scheme aims to help small and medium-sized enterprises and non-listed enterprises obtain loans from participating lenders for meeting their business needs so as to enhance their productivity and competitiveness in the rapidly changing business environment. In this seminar Henry Chan, the Division Head of International Business Banking, and Philip Chiu, Director of International Business Banking, from HSBC will be talking about the Scheme in more detail including eligibility, form and use of loans, the application process and business implications.

James Averdieck, the founder of  Gü Chocolate Puds, gave up a corporate career to launch his chocolate dream.  Inspired by Belgian chocolate patisserie, he saw an opportunity for high quality chocolate desserts. He formed a joint venture with an existing patisserie supplier and the first Gü products were developed - restaurant quality mouth watering desserts. James is here to tell the story of how the products were developed, how the brand came about and how he got the products into the supermarkets. This inspiring story has important lessons for any entrepreneur setting out on their journey and is a case study into how to launch a new brand in a competitive market.

Do you often feel overwhelmed, overloaded and incapable of achieving your objectives?
One secret to your success is NOT ‘what you can do’, but identifying and delegating to the ‘right people’. In this seminar you will learn what delegation is and its importance to your success, why people don't delegate and the consequences as well as 5 steps to motivate and empower the delegatee.

Entrepreneurs and SME owners face particular challenges in their choice of educational establishments for their children.The cost of education is a key issue for parents but should also be of high concern to anyone responsible for hiring and retaining employees, it being such a major factor in the career and locational choices that people make. This seminar will consider some of the main educational options available in Hong Kong and their comparative options in the UK from the particular point of view of affordability.

Would you like to learn how to use Social Media to position yourself as an expert or leader in your industry or to evaluate your competition? Would you like to use it as a tool to help generate leads or to research and launch your next product or service? This seminar will help you understand why Social Media is essential for your business and will provide you with simple steps to create and manage a Social Medial strategy for your business.

The study of verbal and non-verbal communication patterns, rapport techniques and  ‘Complex Meta Programs’ offer a detailed profile of an individual. These can be used to improve communication with that person, predict how they will perform in given circumstances, what types of job or position they are most suited to, and how long they are likely to stay with a given employer.These techniques are invaluable for employers to assess both interview candidates and understand how to get the best out of, and how to retain their employees. In this seminar you will learn how to understand a person's behavioural tendencies better than they do. By mastering these techniques introduced in this talk, you will develop techniques required to profile people effectively and covertly.

The majority of Hong Kong websites are out-of-date, uninspiring, and basically not fit for purpose. Your website should be your best salesman, and easily your best return on investment in sales & marketing. This seminar will provide tips and advice on how to make sure that your website is working to it's maximum potential.

 
Commercial rents in Hong Kong are among the highest in the world. That makes finding the right space critically important, especially for small businesses. From business incubators to buying an office, Christopher Dillon will look at the choices available to small and medium-sized businesses in Hong Kong, with an emphasis on getting value for money and avoiding common mistakes.

 Are you always rushing around with too much on your to-do list? Do you struggle to complete your most important projects? Do you work longer hours than you want to? Is it tough to make time for your social and family life? This program provides participants with immediately applicable strategies for managing time, focus, and energy.